In this article, we’re going to break down four different examples of how you can use automated marketing to grow your car dealership to the next level. A lot of times people think that marketing automation is just email but it’s so much more than that, so what I’m going to do is walk you through four different examples of how to use marketing automation and maybe you can get some ideas of how you can use it for yourself to really grow your car dealership to the next level.
Marketing Automation Tips for Your Car Dealership
Automate the Ad Funnel
So let’s think about how we can do that walk through with these examples; so example number one once you set up these initial campaign to automate the ad funnel so think about this, somebody searches on Google maybe if it’s a Google campaign they search on Google they come to your website once they come to your website they’re automatically added into a retargeting campaign once they’re in this retargeting campaign you have an automated funnel of showing them different ads. So maybe for the first seven days you show them this promotion maybe for the next 30 days you show them that promotion and then if they don’t do anything there may be on these ads you can show them a YouTube video. An automated way of car dealership advertising is literally like a drip campaign of so, not email actual digital ads as their surfing the internet that they’re seeing an automated way and eventually if you’re doing that they will convert.
Automate Your Social Media With Regards to Target
Here’s an example, you run an ad on Facebook right let’s say it’s a video ad you can then set up a campaign that if somebody watches that video for 50 percent or more that they are entered into another campaign that retargets those people with a different ad or a different video of your car dealership and if they watch a certain percentage of that they could be entered into another campaign so that they’re seeing different content over time which is maybe helping them through that buying process until they are ready to convert. So think about that conversion fall in that path and really automated if you set up a good initial campaign then it’s really hands-free after that.
Automate Your Email Communication
So what I mean by that is somebody subscribes or they convert on your website or a social ad now rather than just showing them digital ads you can actually send them emails in an automated way. So for example maybe you have a CRM and when you convert somebody from a cold lead to a hot lead in your CRM you could automatically set up the campaign that sends them an email that talks about XYZ right and then seven days later it turns them another email and then seven days later it’s in some another email this is completely automated. So when somebody converts on your site you can build a drip campaign of emails in an automated way that keeps the communication going until eventually they convert.
So bonus tip of the day for all this to occur you need a good marketing platform you need a CRM that’s connected to your car dealership advertising cross channel Google Facebook Instagram being all that right and you need marketing automation built in and you need text message marketing built in so it’s hard to find a platform that does all that but that’s what you need to be successful it’s fully integrated it’s fully communicated all of that so definitely look into that.